Ruhi Lifestyle

A uniquely South African brand, Ruhi Lifestyle brings together an Indo-Western clothing range and an Afro-traditional-western range, together with inspired household wares range to create a brand with purpose.

Announcing the launch of our latest collection.

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White Dress
Clothes on Rack
Brown Dress
Cushions

Social Enterprise

Ruhi Conscious Retail is the commercial brand of the Lightworkers’ NPO (158906) Sewing Co-operative. As a social enterprise, a percentage of our profits is reinvested in our Cooperative and other Lightworker Initiatives in marginalised communities.
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Conscious Consumerism

The Ruhi Lifestyle brand embraces the approach of "conscious consumerism". This means that our purchasing practises are driven by a commitment to contribute to a positive social, economic, and environmental impact. We believe that through conscious shopping, we can help make the world a better place.
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Serving Communities

We have worked for the last 10 years in partnership with Johannesburg Institute of Social Services, serving the communities and areas they are operating in. We have actively rehabilitated women from these communities represented as Lenasia, Lawley, Lawley Station, Vrededorp, Fordburg, Crosby, Mayfair, Mayfair West, Brixton, Newtown, Amalgam, Crown Mines and Langlaagte. Of the total client load of JISS - 605 are women and 525 are male. 55% Black, 30% Indian, 10% coloure, 5% white.
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Woman sewing

Join Our Style Community

Become part of our vibrant Ruhi Lifestyle community!  Whether you're a fashion enthusiast, trendsetter, or simply someone who appreciates impeccable style and wants to make a positive contribution in society, we welcome you with open arms. Connect with like-minded individuals, discover inspiration, and stay updated on the latest trends, tips, new releases and exclusive offers.
Clothes on Rail
Worker
Clothes Rail
Seamstress
Ruhi Lifestyle, a conscious retail brand, offering ethically sourced garments for mindful consumers.
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